Mobile Advertising Slowly Grows
Oct 7, 2009
– eMarketer Staff
NEW YORK Advertising and marketing dollars flowing into mobile media will continue to lag behind consumer use of the channel, mirroring the situation with online advertising.
And compared with online ad spending, mobile looks minuscule: eMarketer estimates that mobile outlays, including messaging-based formats, will reach $416 million in 2009. Further, eMarketer projects that mobile ad expenditures across all principal formats — display, search and messaging (e-mail and such) — will reach $1.56 billion by 2013.
Commensurate with its status as an emerging channel, mobile advertising will achieve a lofty compound annual growth rate (CAGR) of 37.3 percent between 2008-13. That’s considerably higher than online ad spending as a whole, but more in line with emerging online formats such as digital video.