Mobile Advertising Slowly Grows According to Emarketer

Mobile Advertising Slowly Grows

Oct 7, 2009

– eMarketer Staff
NEW YORK Advertising and marketing dollars flowing into mobile media will continue to lag behind consumer use of the channel, mirroring the situation with online advertising.

And compared with online ad spending, mobile looks minuscule: eMarketer estimates that mobile outlays, including messaging-based formats, will reach $416 million in 2009. Further, eMarketer projects that mobile ad expenditures across all principal formats — display, search and messaging (e-mail and such) — will reach $1.56 billion by 2013.

Commensurate with its status as an emerging channel, mobile advertising will achieve a lofty compound annual growth rate (CAGR) of 37.3 percent between 2008-13. That’s considerably higher than online ad spending as a whole, but more in line with emerging online formats such as digital video.



Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: